Breastfeeding Family Friendly Communities of Durham: Healthcare Award

Health care within the community must be breastfeeding friendly if a community is to support breastfeeding. Research confirms that comprehensive breastfeeding support in prenatal, maternity, and postnatal care results in improved breastfeeding success.

Suggested Approaches:

  • Work with the North Carolina Breastfeeding Coalition.
  • Review the recommendations from the Academy of Breastfeeding Medicine for a Breastfeeding-Friendly Physician’s Office
  • Come to a Breastfeed Durham meeting or email us if you need support
  • Attend the Carolina Global Breastfeeding Institute’s Breastfeeding University.
  • Collaborate with local WIC, breastfeeding organizations (Breastfeed Durham, La Leche League, etc.), and/or health care organizations to make available breastfeeding materials and trainings.
  • Hospitals and birth centers seek the Baby-Friendly Hospital designation.
  • Give special attention to meeting the needs of various racial/ethnic groups.
  • Continue to provide encouragement and support to other healthcare providers.
  • Support families with breastfeeding education.
  • Discourage the promotion of commercial infant or related toddler formula through ads or free samples and, when supplementation is medically-indicated
  • Make every effort to provide expressed milk from parent or donor human milk before infant formula.

Practices for all Health Service Providers: 

  • Breastfeeding families are always welcome and respected. They will never be treated poorly, asked to stop breastfeeding, or asked to cover up or move.
  • Do not promote or provide infant formula (including toddler formula), coupons, or related products unless medically indicated. Do not accept gifts of infant feeding products from manufacturers nor display infant feeding products.
  • Have a breastfeeding policy. The policy should include sections for the patients, providers, and staff education; advice/telephone triage with a response time within 4 hours; and dispensing formula.
  • Allow all lactating employees breaks to express milk or nurse their children and access to a private space for expressing milk or nursing. Space is not a bathroom; is lockable and shielded from view; includes an electrical outlet, and has hand hygiene available.
  • Adhere to the breastfeeding practice advice of the breastfeeding expert opinions of our respective professional associations/colleges and/or the Academy of Breastfeeding Medicine.

Additional Practices for Obstetrics, Pediatrics, Family Medicine, and Med-Peds: 

  • Take at least 3 hours of clinical breastfeeding support training. 
  • Have an IBCLC on staff and/or actively refer all prenatal and postpartum women to skilled providers.
  • Actively ensure that all prenatal patients receive interactive education on breastfeeding, as well as local support groups/healthcare information.

Please contact us with any feedback or questions.