In the heart of Durham, a movement is burgeoning. A movement that encourages businesses and employers to support breastfeeding families, ensuring a healthier and more inclusive community for everyone. We at Breastfeed Durham, in collaboration with the North Carolina Breastfeeding Coalition, Durham County Department of Public Health, and Durham County Commissioners, are thrilled to introduce our initiative through our latest video. If you haven’t watched it yet, we invite you to take a moment and delve into the insights shared.
Why is this Initiative Important?
Breastfeeding offers numerous benefits. It not only provides infants with unmatched immunity against various ailments but also fosters a bond between the mother and the child. For our community, supporting breastfeeding means promoting healthier lives and reducing medical costs.
Stepping Up as a Breastfeeding-Friendly Business
Businesses play a critical role in making Durham breastfeeding-friendly. The Breastfeeding Welcome Here Award celebrates organizations that have gone above and beyond in supporting breastfeeding families.
Companies across America have discovered that lactation support programs can produce a 3-to-1 return on investment. The benefits include:
- Lower healthcare costs.
- Reduced absenteeism.
- Improved employee productivity and loyalty.
Simple steps like ensuring a clean environment, providing private spaces for nursing, and offering flexible work policies can make a world of difference.
A Call to Join the Movement
We believe in the power of collective efforts. Whether you’re an employer, an employee, or a resident of Durham, you can play a role in making our community breastfeeding-friendly. By understanding workplace regulations, including those mandated by the Affordable Care Act, Department of Labor, and leveraging resources from organizations like the NC Breastfeeding Coalition and USBC, we can create an inclusive environment for everyone.
For businesses that have already embarked on this journey, we invite you to apply for the Breastfeeding Friendly Business Award. This recognition not only elevates your commitment to the cause but also serves as a beacon for others to follow. Breastfeed Durham’s initiative aims to make breastfeeding, chestfeeding, and human milk feeding the norm in our community. We remain grateful for the continued support and partnership from businesses, organizations, and individuals alike. For a deep dive into our efforts and to understand how you can be a part of this transformative journey, watch our video and join hands with us as we build a Breastfeeding-Friendly Durham Together.